CHBR, The Food Trust, and Temple University's Center for Obesity Research and Education collaborated to conduct pilot tests in 8 grocery stores to evaluate the effect of in-store marketing strategies on product sales within four product categories. Stores were randomly divided into control and intervention stores.

Project Goals:

• Evaluate strategies to increase the sales of healthier items, in a profit-neutral or profit- generating manner, in supermarkets in low-income, ethnically diverse neighborhoods
• Refine and pilot test the Grocery Marketing Environment Assessment, an observational tool to measure supermarket marketing environments

Publications:

Weiss S, Davis E, Wojtanowski AC, Foster GD, Glanz K, Karpyn A. Consumer Taste Tests and Milk Preference in Low-Income, Urban Supermarkets. Public Health Nutrition, 16: 1-4, 2014.

Glanz K, Bader MD, Iyer S. Retail grocery store marketing strategies and obesity: An integrative review. American Journal of Preventive Medicine, 42(5): 503-512, 2012.

Foster G, Karpyn A, Wojtanowski A, Davis E, Weiss S, Brensinger C, Tierney A, Guo W, Brown J, Spross C, Leuchten D, Burns P, Glanz K.  Placement strategies to increase the sales of healthier products in supermarkets in low-income, ethnically-diverse neighborhoods: A randomized controlled trial.  American Journal of Clinical Nutrition, 99: 1359-1368, 2014.

Funded by the Robert Wood Johnson Foundation (RWJF) and its Healthy Eating Research Program, and the U.S. Department of Agriculture.