The Impact of Healthy Food Marketing Strategies in Supermarkets

Market with fruits on display

This study is evaluating the impact of in-store healthy food marketing strategies on the sales and purchases of specific healthier items in six product categories (milk, frozen entrees, beverage checkout coolers, salty snacks, bread, and cheese).  

If these strategies are found to be effective, they could be used widely to encourage the purchase of healthier items, complement food access initiatives, and reduce health disparities in obesity and other diseases. 

For more information about this project, read about the Healthy Retail Solutions Pilot Study.

Funded by the National Institutes of Health/National Institute of Diabetes and Digestive and Kidney Diseases
Grant Number: R01-DK101629-01


Established in 2009, the University of Pennsylvania's Center for Health Behavior Research is an institution-wide collaborative effort, dedicated to conducting health behavior research, fostering advances in measurement of health behaviors, advancing the use of health behavior theory, and promoting collaboration among faculty, fellows and students. 




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