This study is evaluating the impact of in-store healthy food marketing strategies on the sales and purchases of specific healthier items in six product categories (milk, frozen entrees, beverage checkout coolers, salty snacks, bread, and cheese).
If these strategies are found to be effective, they could be used widely to encourage the purchase of healthier items, complement food access initiatives, and reduce health disparities in obesity and other diseases.
For more information about this project, read about the Healthy Retail Solutions Pilot Study.