The primary objective of this project is to determine, before wide-scale implementation, to what degree sugar-sweetened beverage (SSB) warning labels increase consumers’ knowledge about the potential health harms of SSBs and reduce SSB intake. The study aims to evaluate which of several SSB labeling strategies most influences knowledge, beliefs, and purchase intentions. Additionally, it is examining how SSB warning labels influence snack and beverage purchases and intake among parents and children. Finally, the project is examining how repeated exposure to SSB warning labels influence parents’ purchasing behaviors over time.

Funded by the National Institutes of Health/National/National Institute of Diabetes and Digestive and Kidney Diseases      

Grant Number: R01 DK 111558-01A1 (Christina Roberto, PI)