The Impact of Sugar-Sweetened Beverage Warning Labels on Consumer Beliefs and Behaviors

The primary objective of this project is to determine, before wide-scale implementation, to what degree sugar-sweetened beverage (SSB) warning labels increase consumers’ knowledge about the potential health harms of SSBs and reduce SSB intake. The study aims to evaluate which of several SSB labeling strategies most influences knowledge, beliefs, and purchase intentions. Additionally, it is examining how SSB warning labels influence snack and beverage purchases and intake among parents and children. Finally, the project is examining how repeated exposure to SSB warning labels influence parents’ purchasing behaviors over time.

Funded by the National Institutes of Health/National/National Institute of Diabetes and Digestive and Kidney Diseases      
Grant Number: R01 DK 111558-01A1 (Christina Roberto, PI)



Established in 2009, the University of Pennsylvania's Center for Health Behavior Research is an institution-wide collaborative effort, dedicated to conducting health behavior research, fostering advances in measurement of health behaviors, advancing the use of health behavior theory, and promoting collaboration among faculty, fellows and students. 




Center for Heath Behavior Research
University of Pennsylvania
837 Blockley Hall
423 Guardian Drive
Philadelphia, PA 19104-6021

Office Number: 215-573-4529
Fax Number: 215-573-5315