The goals of this project were to explore, using focus groups, shop-along interviews, and survey research, how parents respond to restaurant calorie labeling and whether labeling can be augmented with innovative messages to more effectively promote lower-calorie purchases.
Increasing the Impact of Restaurant Menu Labeling
ABOUT CHBR
Established in 2009, the University of Pennsylvania's Center for Health Behavior Research is an institution-wide collaborative effort, dedicated to conducting health behavior research, fostering advances in measurement of health behaviors, advancing the use of health behavior theory, and promoting collaboration among faculty, fellows and students.
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Center for Heath Behavior Research
University of Pennsylvania
837 Blockley Hall
423 Guardian Drive
Philadelphia, PA 19104-6021
Office Number: 215-573-4529
Fax Number: 215-573-5315